Founder Profile

Sam is the founder of our company. With extensive international experience in the fabric export industry, he began his career in Taiwan, where he worked in marketing from 2002 to 2004, and later in China from 2004 to 2006. He then established his own company in HK, and successfully built a fabric export business from China between 2007 to 2020.

In parallel, he also registered ASG Trading Company in Coimbatore, India, in 2010 to handle alloy wheel imports from China to India. His years of experience in global trade gave him deep insight into changing market conditions, operational challenges, and the growing need for responsible business practices.

While working in China, he observed the environmental concerns linked to dyed fabric production. This became the turning point that inspired a new direction — the development of sustainable fabrics from Tamil Nadu, India. Being from Coimbatore, a strong textile region, and witnessing India’s growing leadership across industries, he recognized the opportunity to build a business aligned with both environmental responsibility and future market demand.